CASES
When it comes to e-mobility, The Mobility House stands out as pioneers in developing solutions that strengthen the renewable energy system by utilizing electric vehicle batteries as energy storage. Their ultimate goal? Achieving zero emissions at zero costs.
Notwithstanding their advanced technologies, their brand identity initially came across as overly technical and lacking in emotion. I'm thrilled to have had the opportunity to assist them in identifying their target groups and refining their Tone of Voice. This involved facilitating a workshop with their marketing team to collaboratively develop a language that resonates with everyone, ensuring it perfectly aligns with their vision and goals.
During our 2 years collaboration, I not only helped develop their messaging but also took charge of writing all content for their website relaunch and creating small movies for social media to promote the event. Moreover, I'm incredibly proud and happy that they made the bold decision to let go of the distant German polite grammar and embrace their own values by meeting their clients on eye level with a direct “Du”.
Visit the website here for the full experience
> WORKSHOPS
> TONE OF VOICE
> UX WRITING
> SEO WRITING
> GUIDELINES
> SOCIAL MEDIA
Lena May, Teamlead Brand Marketing at The Mobility House:
Sabrina has helped us tremendously during our brand and website relaunch to find the right Tone of Voice for our brand and to infuse emotions and creativity into our language. As a tech company, it's often challenging for us to communicate the benefits for our customers instead of technical product details. Sabrina has adeptly advised us in this regard and demonstrated through her texts how complex topics can be translated into clear words.
Moreover, it's simply enjoyable to work with Sabrina - even after over a year of collaboration, I am still thoroughly impressed by her refreshing approach, and I can rely on her completely for all tasks. I am eagerly looking forward to our next joint projects.
Patreon is a membership based plattform which enables artists to develop a recurring income stream and to create their music, comedy and arts independently from labels and third parties. Being already successful in the US with over 4 million subscribers it was time to conquer the European market. While working for ‘spring brandideas’ I developed scripts for visual interviews with the artits ‘Mogli’ and ‘Beardyman’. Each interview should perfectly match with the style of the artist itself and at the same time introduce Patreon with a high recognition value. Thanks to OZMOZE for the collab on production & cut .
> SCRIPTS
> PRODUCTION
> CUT
LINZERIE®
While working for ‘spring brandideas’ I was part of the team that, together with ‘dan pearlman’ revived an almost 30-year-old shopping mall in Linz (Austria) and turned it into the city’s residents favourite place.
My part was to create a holistic campaign, develop their Tone of Voice and to ensure consistency in language throughout the whole B2C communication.
IN 2020
> 360° CAMPAIGN
> TONE OF VOICE
> B2C COMMUNICATION
> PRESS RELEASE
> SOCIAL MEDIA
> WEBSITE
> PRINT ADS
> RADIO SPOT
> OOH ADS
> OPENING EVENT
MERCEDES BENZ
The agency ‘dieckertschmidt’ developed a recruitment campaign for Mercedes-Benz truck drivers where
I developed a series of Headlines which were used for printed and digital ads. That’s my favourite one.
Englisch: “In the office it’s your boss, outside it’s freedom calling”
> HEADLINES
‘Wozber’ is a Lithuanian Start-Up that is dedicated to helping job seekers to successfully apply for vacant positions. It’s a free resume builder that is based on innovative tech and best practices. I am working together with Tomas and Deividas since 2019 when I developed the Tone of Voice for the German market. Since then I am taking care of the UX-writing and creating content for the Wozber Magazin.
> TONE OF VOICE
> UX-WRITING
> CONTENT CREATION
One of the clients I worked for at ‘shanghai.berlin’ was ‘Schott Ceran®’, the inventors of the ceramic hob. When cooking became trendy again and #foodporn slowly conquered social media, the pioneering inventors were already rethinking and modeling the future kitchen. After they identified 6 categories that needed to be considered when thinking about the needs of cooking in the future, it was my task to find a name that summerises those thoughts.
At first this name was supposed to only be used for the Schott Ceran® Design Awards, a recurring event, where young talents are invited to design their visions. Later the name was registered with the USPTO and naturally became a symbol for all topics that Schott Ceran® are researching and working on to make the innovative kitchen even more innovative - until today.
The name ‘FUSICS®’ was used at the London Design Fair, for several events in Germany, international trade fairs and currently also welcomes visitors on their website.
> Take a look here
> NAMING
> CONTENT CREATION
> SOCIAL MEDIA
While working for ‘Vinted’ as part of the marketing team I was responsible for the German market formerly known as ‘Kleiderkreisel & Mamikreisel’. My main focus were concepts and scripts for TV adsfor all European markets and the production of the German ads. Besides executing 10 TV Ads within 2 years, I was in charge of a consistent and appealing Tone of Voice all through their product and social media.